Bradley Cox
“For sure it has been a good season. The first week in January was a bit shaky but after that I grabbed the bull by the hones and the rest of the year worked out very well. Currently I’m not at all in a bad situation. I really love being with BAS. I have a great relationship with (team manager) Bart and my mechanic Leon and the whole team is super professional. Plus, I have good sponsors and an ‘almost’ factory bike from KTM. But in an ideal world this will be my last Dakar with a private team and if things going according to plan I’ll sign with one of the factory teams in the near future. To secure that place you obviously have to post the results and what I’ll be aiming for on the 2025 Dakar is stage wins. That’s what makes the ‘deciders’ sit up and take notice. Obviously, I’m not operating in a vacuum and I know that I’m already on their radar. A couple of appearances on the nightly W2RC podium would give the whole process a good push in the right direction!”
About me
A multi-times South African champion in enduro, off-road and moto-x, Bradley Cox made his rally raid debut at the 2021 Rallye du Maroc at the age of 23. Finishing 3rd in Rally2 he instantly became ‘one to watch’ on the following Dakar but his rally was marred by a punctured fuel tank. That saw him finish the day in 84th place, just as he was about to break into the top 15 and 25th overall in Jeddah. Third in Rally2 in the 2022 W2RC he was again hotly tipped for the 2023 Dakar but crashed out on the very first stage with a dislocated elbow. That caused him to miss the first round of the 2023 W2RC but he was back for the second round in Mexico where he won the prologue overall. At the penultimate round in Argentina he won the Rally2 category and finished the last day 5th overall. Then in Morocco he again won the Rally2 class and finished 8th overall. Clearly on an upward trajectory and now mixing it with the ‘big boys’ by regularly getting into the top 10 overall, Bradley is hoping it will be third time lucky on the 2024 Dakar. The goal is to achieve a result that will catapult him into RallyGP and the arms of a factory team – just like his Dad Alfie Cox who achieved 3 Dakar podiums between 1999 and 2005 aboard his works KTM.